CAMPAIGNS
FOR CLASS
The Ask
Select an alcoholic drink and a magazine. Then, strategically target your chosen drink to the audience of your chosen magazine. I chose to target Corona Sunbrew to the audience of Travel and Leisure magazine, whose audience is a median age of 54 years-old, has a median income of $107,788, and of course, loves to travel.
Billboard
My Answer
Corona’s whole thing is beach, waves, and sunshine, but the “Sunshine in a Bottle” campaign takes a different approach. Corona Sunbrews aren’t just meant to be enjoyed on a sunny day, they can brighten any rainy one. So, when the weather doesn’t align with your vacation plans, bring the sunshine inside with a Corona Sunbrew.
Instagram Reel
Print Ad
Corona Sunbrew:
Sunshine In a Bottle.
AAF’s National Student Advertising Competition:
Connection Changes Everything. So do you.
The Ask
Despite AT&T’s 150-year long history, they are challenged today with reaching Gen Z, a new kind of generation that’s never known life without the internet. Through the AAF’s National Student Advertising Competition, AT&T asked participating teams to leverage their tagline: “Connection Changes Everything” to make Gen Z “crave AT&T.” Team’s conducted research, created a media plan, and built a full strategic and creative campaign
targeting Gen Z.
Interactive Billboard
My Answer
Our campaign reframes AT&T from just another bill to pay into a “possibilities provider,” who’s high speed internet enables Gen Z to accomplish “everything.” Similarly to how AT&T pioneered telecommunications, Gen Z is pioneering the digital age, and AT&T needs to be prepared to help them tackle everything that comes with it. To make the message more personal, we evolved AT&T’s “Connecting Changes Everything” line by coupling it with “So do you,” recentering the campaign around Gen Z, not AT&T.
Instagram Carousel
Campaign Plansbook
Mobile Interface
Presentation Slides
The Ask
Create a low budget campaign for a non-profit of your choosing. One execution must be a double sided, duotone postcard mailer. I chose the non-profit Compassion Kitchens because I was inspired by their efforts to build and support kitchens for food-insecure children.
Bus Shelter
My Answer
Children are at the heart of everything Compassion Kitchens does. To reflect this, I incorporated hand-done drawings and writing to evoke the innocence and creativity children naturally have. These elements coupled with images of happy, healthy children remind the audience of what their donation is really supporting. The line “A single dollar is enough,” is pulled directly from their website, and promotes the organization’s sentiment that even the smallest of donations have an impact.
Duo-Tone Postcard
Instagram Filter
Facebook Header
Compassion Kitchens:
A Single Dollar Is Enough.
Instagram Post
The Ask
Conceptualize and create a campaign leveraging the tagline “It has to be Heinz.” Adhere to Heinz brand guidelines to create, present, and defend three print executions for your campaign idea.
My Answer
Like Robin is to Batman, condiments have become the sidekick to our favorite foods. With this campaign, I wanted to show that Heinz has earned the title of more than just a side order. With its iconic bottle shape and keystone, Heinz has been completing hotdogs and hamburgers for more than 150 years. The Heinz brand guide itself says it best, they’ve “set the standard for great taste in quality.” Heinz isn’t just ketchup, it’s the ketchup. When you choose Heinz, your ketchup becomes something more than a sidekick to your barbecue. It’s the main event.
Heinz:
More Than a Sidekick.
The Ask
In 2025, SEPTA debuted a campaign in their transit stations with the line “Assaulting a SEPTA Operator is a crime.” While I appreciated the sentiment that SEPTA is trying to keep their workers safe, one thing seemed glaringly obvious to me: assaulting anyone is a crime. So I asked myself, how could I approach this problem differently?
My Answer
To me, simply telling someone to not assault SEPTA operators seems futile. Instead, my campaign humanizes SEPTA workers, and shows the person behind the uniform. They are people worthy of your respect, spending their shifts getting you home safe. So let’s return the favor.
Commercial Spot
SEPTA:
They Work Hard To Get You Home Safe.
Subway Ad
Bus Shelter